
OUR
STORY
At a young age, Ms. Chu dreamed of bringing fashion and comfort to the world of women’s footwear. She believed that every woman deserved to feel stylish without sacrificing comfort. This passion drove her to establish her own footwear company in 1986, where she combined her love for design with her commitment to quality. With a vision to empower women, Ms. Chu set out to create shoes that made every step feel as good as it looked. As the years passed, the growing demand for women’s footwear inspired Ms. Chu to take a bold step: starting her own factory. Eager to design her own shoes without the limitations imposed by others, she embraced the challenge with passion and determination. For her, creating footwear was not just a job; it was a vital part of her life. With each design, she infused her love for fashion and comfort, paving the way for a brand that truly represented her vision and the needs of women everywhere.
OUR TEAM

Yu-Ching Chu
As the CEO, she oversees the company's structure and operations. By emphasizing efficiency and innovation, she fosters collaboration and excellence to the company's success.

George Sato
Mr. Sato is at the helm of our overseas operations, passionately overseeing production, mass production, and all our exciting research and development efforts! His dedication ensures that our processes not only run smoothly but also shine with excellence. With a keen focus on innovation and quality, Mr. Sato is a driving force behind our dynamic initiatives.

Michele Ulrich
Ms. Ulrich is excited to take the reins on all brand name development, bringing our vision to life in the market! She will spearhead our wholesale operations and supercharge our online strategy, all while actively pursuing new leads to fuel our growth. Her dynamic approach will play a crucial role shaping our brand's bright future in the U.S. market!
